You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Bruce Goerlich.
ANA has found 4 results for you, in 165 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

21st century measurement of 21st century media

Arbitron's Portable People Meters (PPM) capture considerably more granularity of consumer listening behavior than the diary method, according to recent PPM results from Philadelphia. Though both methods yield similar overall quarter-hours, PPM picks...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Roberta M. McConochie, Bruce Goerlich, Scott Stinnett
Company: Nielsen
June 16, 2003
×

Citation

McConochie, Goerlich and Stinnett (2003a, June 16). 21st century measurement of 21st century media . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/21st-century-measurement-of-21st-century-media-


Research papers

Predicting consumers' acceptance of new video technologies

This article overviews consumers interests in new video technologies, which will deliver both high quality video entertainment and Internet/information services, in other words video technologies which bring convergence. Two independent sets of...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Bruce Goerlich, Denman Maroney, Roberta M. McConochie
Company: Nielsen
June 15, 1998
×

Citation

Goerlich, Maroney and McConochie (1998a, June 15). Predicting consumers' acceptance of new video technologies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/predicting-consumers-acceptance-of-new-video-technologies


Research papers

Television reach and frequency in the United States

The purpose of this paper is to provide a practitioner’s view of how TV reach and frequency estimates are developed in the United States of America. The paper is in four parts. The first part discusses the importance of reach and frequency as...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Bruce Goerlich
May 1, 1994
×

Citation

Goerlich, B. (1994a, May 01). Television reach and frequency in the United States. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/television-reach-and-frequency-in-the-united-states


Research papers

Media 2000 plus

American society is engaged in a radical transformation from an era of mass media delivered by air to an era of class media delivered by wire. Mass media are associated with passive audiences, mass production, and mass consumption. Class media are...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Bruce Goerlich
June 15, 1992
×

Citation

Goerlich, B. (1992a, June 15). Media 2000 plus. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/media-2000-plus